Beech Mount Trailer

This evaluation refers to Question... 3

This is the final cut of my trailer. Based on the audience feedback I received I altered the order of the clips so that, for example, all the clips envolving Spencer, Paris and Roche were together. This enabled the viewing audience to gain a clear interpretation on this topic, making the narrative much more obvious, relatable and entertaining for the watching audience. Therefore making the trailer much more successful as viewers will be enticed by the trailer, resulting in them tuning in to the show to discover what really happens.

The other major change to my final piece is the ending title card. I created a title card to represent the E4 branding, making the trailer more convincing as a real media product. It is conventional for an institutional title card representation to be included as, after all, the channel, date and time are very important factors as it must be made clear to the audience how they will be able to watch the programme.

Ancillary 1 - TV Magazine Front Cover

Ancillary 2 - Billboard

Evaluation - Question 1

Question 1 eval(1)

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Evaluation - Question 2

Evaluation Question 2 on Prezi

Audience Feedback Questionnaire

Questionnaire

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Evaluation - Question 4

Evaluation - Question 4

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Been Mount Rough Cut

This evaluation refers to Question... 3

This is the first rough cut of my trailer that I produced. I think that the trailer is quite effective but is nowhere near the finished product as the sound needs dubbing down as well as one scene being in different colour to the rest of the scenes. The editing is also a bit rough and I think that some of the scenes need to be reorganised so that the narratives are clearer and make more sense.

I showed it to the rest of my class to get some positive and negative feedback that I could work on to improve my final piece. Positive feedback included:

• Effective choice of song as it matches the on screen actions
• Good opening with clear narrative and audience can tell what's happening
• Used a range of camera shots/angles that represent the genre well

Negative feedback included:

• Continuity issue as one of the scenes is in pink
• Sound needs dubbing down when people are talking
• Title cards should be consecutive, one after another, perhaps at the end?

I took this feedback on board and made the suggested changes to my trailer.

Beech Mount Second Rough Cut

This evaluation refers to Question... 3

After I got feedback from the class I re-edited my trailer making the changes that had been suggested for example:

• I altered the colour of one of the scenes so that it matched the rest of the trailer and looks more professional and effective
• Reduced the sound of the soundtrack when the characters were talking to make what was being more clear and easier to hear/understand
• Changed the positions of the title cards and put them all together at the end of the trailer

I think these changes improved my product as it looks more professional and is a lot more convincing, as well as being more suitable to the genre. I think the most effective change was to the title cards. When changing the positioning of the title cards I realised that they were in different fonts with different font sizes. I made the all the same and put them in a font (typewriter) that is conventional for the channel that my show will be on, E4, therefore  making the trailer better suited to the genre and audience.

I also recieved fresh feedback from this rough cut which included these positive features:

• Sharp editing
• Can clearly see the 'love trianlge' envolving three of the characters
• Can clearly hear/understand what is being said by the characters

And these negative features:

• Slow down the length of the title cards so the audience can read each word clearly
• Bring the soundtracks volume down
• Place clips of Jack together so that his sexuality/drug problems are easier to interpret

This evaluation refers to Question... 1

Also the title card sequence is similar to the one that is used in the "Made in Chelsea" trailer with keywords/plot terms, that describe the show and the topics that it is based on, shown after one an other at the end of the trailer. Mine differs though as I don't have a voice over that says each individual word which is used in the Made in Chelsea trailer.

Unusable Footage and Unused Footage

This evaluation refers to both Questions... 1 and 3

The unusable footage was shot with the camera in the sideways position. The location for both the different scenes was quite narrow and with both actors being tall, to get their full bodies in the frame, the camera had to be repositioned. We thought we would be able to rotate the footage, like you can do with pictures, but we couldn't, therefroe, both scenes were uneffective and looked unprofessional meaning they couldn't be included in my trailer.

The first unused piece of footage is of Paris and Roche walking into a coffee shop. Oringinally, this was going to be an establishing shot, but with my trailer being fast paced with mulitple parallel narratives, establishing shots didn't fit into those trailer conventions.

The next scene is of Gary playing the piano. This is an effective scene as it refelts his current state of mind and has connotations of him being comfortuble when he is alone, playing his music. However, for this scene to work, The diegetic piano sounds needs to be heard but with the soundtrack playing throughout the trailer, the sounds clashed and the trailer lost its way during the middle of the trailer. So I chose not to use this footage.

The third piece is of Downton riding his motorbike whilst in a dress as part of his forfeit for losing a bet with Spencer and Charlton. This scene adds humour to the soap but, given the themes of my trailer, didn't fit in and looked random with audience feedback claiming...

"The guy on the bike is random and doesn't fit in with the rest of the trailer... It is funny though."

With this, I decided to not use this scene.

The final piece of unused footage is the alternative title that we had for the soap, "Elmbank". This isn't as conventional for a soap, especially with the genre of ours, so we decided not to use it after some feedback claimed...

"Elmbank doesn't sound like a soap and I can't see myself telling my friends to watch a show called Elmbank. It doesn't sound right." and "The mise en scene of the Elbank sign is more attractive than the Beech Mount sign, but it isn't as effective and doesn't sound as believeable for a soap opera."

Choosing The Soundtrack

Soundtrack Choice

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Evidence of Planning

Planning eval(1)

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Audience Profile Mood Board

Soap Trailer Research - Made in Chelsea

This evaluation is relevant to Question... 1

I researched soap opera trailers that were of a similar genre and aimed at a similar audience as my product. Made in Chelsea is a reality based soap opera that follows the lives of several people who are all from the same area and share an interest in the same past time. This is a similar genre to the show I created, Beech Mount,  aimed at the same demographic audience, teens-mid/late twenties of both genders. This is why I researched this particular show.

The trailer is made up of clips taken from the show with a fast paced "dancy" score being played over it. The sound is dipped for the "one liners" that the cast say as well as their being several title cards explaining what topics the new series will be about. The trailer doesn't have one main main storyline, it has many interlinked narratives that represent the way the actual shows are edited and made.

My soap would be edited in a simliar sort of way so I decided to produce the same sort of trailer. It would also be much easier to make a trailer this way given the many different storylines and scenes that me and my group had come up with for the shoot. I think that the most effective trailers and the ones with one major storyline with the whole trailer telling a story or one persons point of view on a situation, but for the genre of my soap, those storylines aren't featured so if I did that then my show would break the reality based soap conventions, subverting the entire genre.

Overall, the Made in Chelsea trailer is effective for promoting that show and with my soap being of the same genre and being aimed at the same target audience, I decided to create and edit my trailer in the same sort of way.

Soap Trailer Research - Made in Cheslea... 2

This evalution is relevant to Question... 1

This Made in Chelsea trailer is edited in the same way as the first one except the title cards. The title cards in the first trailer are shown before a certain clip and the title card expalins, in one word, what that scene is about. In this trailer, all the title cards are put at the end of the trailer, on after another and include words that would be associated with the show as a whole and as a brand.

I think this is effective and decided to add a similar sort of title card effect to the end of my trailer as I think, like the Made in Chelsea trailer, it reflects the genre of the soap. The words on the title cards also connote to the audience what the new soap is about and gives a brief insight into what sort of issue are raised in this show.  The way they are edited also match the score and beat very effectivly.