Monday 5 December 2011
Soap Trailer Research - Made in Chelsea
This evaluation is relevant to Question... 1
I researched soap opera trailers that were of a similar genre and aimed at a similar audience as my product. Made in Chelsea is a reality based soap opera that follows the lives of several people who are all from the same area and share an interest in the same past time. This is a similar genre to the show I created, Beech Mount, aimed at the same demographic audience, teens-mid/late twenties of both genders. This is why I researched this particular show.
The trailer is made up of clips taken from the show with a fast paced "dancy" score being played over it. The sound is dipped for the "one liners" that the cast say as well as their being several title cards explaining what topics the new series will be about. The trailer doesn't have one main main storyline, it has many interlinked narratives that represent the way the actual shows are edited and made.
My soap would be edited in a simliar sort of way so I decided to produce the same sort of trailer. It would also be much easier to make a trailer this way given the many different storylines and scenes that me and my group had come up with for the shoot. I think that the most effective trailers and the ones with one major storyline with the whole trailer telling a story or one persons point of view on a situation, but for the genre of my soap, those storylines aren't featured so if I did that then my show would break the reality based soap conventions, subverting the entire genre.
Overall, the Made in Chelsea trailer is effective for promoting that show and with my soap being of the same genre and being aimed at the same target audience, I decided to create and edit my trailer in the same sort of way.
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